indie author
Welcome to Indie Author Notes
The honest, unfiltered account of building an indie author business from the inside.
B. Scott Hoadley
The Business
Automating My Book Ad Analysis in a Day
The answers were in six months of my own data all along. I just never had time to find them.
Resources
Design tools for indie authors: what I use and what I've learned
From 30 years as a designer to running a publishing business: the four tools doing most of the visual work.
The Business
The hidden cost of building an indie author business alongside another career
It's not just time. It's the mental load of running two businesses in parallel.
Craft
What design taught me about plotting novels
Thirty years of design thinking turned out to be exactly the foundation I needed to write fiction.
The Business
Using AI to analyse my Facebook ad performance as an indie author
The system behind the analysis, and why getting organised first is what makes it work.
The Journey
The moment I decided to take writing seriously
It took a global pandemic, a lockdown, and a partner who knew me better than I knew myself.
Craft
Plotting versus pantsing: finding the approach that actually works for you
I spent years not finishing novels. Then I tried something different.
The Business
What building my own AI automations taught me about using AI properly
The tooling is the easy part. Everything before and after it is where the real work is.
Resources
Advertising tools for indie authors: what I use and what I've learned
An honest look at Bookbub and Facebook/Meta ads, the wins, the mistakes, and what I'd do differently.
Resources
The tools I use to run my indie author business
A starter list with the full breakdown available to paid subscribers.