An honest look at Bookbub and Facebook/Meta ads, the wins, the mistakes, and what I'd do differently.
If you’re an indie author trying to sell books, at some point someone will tell you that you need to advertise. They’re not wrong. But what they often don’t tell you is that advertising is a skill in itself, one that takes time, money, and a fair amount of trial and error to develop.
The honest, unfiltered account of building an indie author business from the inside.
Week note post for 17 August 2026 through 21 August 2026.
Monday On Monday, I revised the outline for my newsletter reader magnet, reducing it from 11 chapters and an epilogue to 8 chapters and an epilogue. When I first plotted it at 11 chapters I think I was being overly ambitious. The truth is that the reader magnet serves the
The answers were in six months of my own data all along. I just never had time to find them.
