Using AI to analyse my Facebook ad performance as an indie author
The system behind the analysis, and why getting organised first is what makes it work.
Running Facebook ads as an indie author is not just about designing good creative and pointing it at an audience. It’s about understanding what is happening across your entire funnel, from the moment someone sees your ad to the moment they buy your book, and being able to make informed decisions about where to invest your time and money.
For a long time I ran ads without a clear picture of what was actually working. I had campaigns running, some results coming in, but no reliable way to connect the dots between a specific piece of creative, a specific audience, and a specific outcome. That changed when I built a structured tracking system and started using Claude to help me analyse it.
Here is how it works.
